Our Story

Our founding partner, Nick Voyatzis, read History at King’s College London, completed the Graduate Diploma in Law, and worked as a Paralegal before becoming an Editor at The Legal 500.

At The Legal 500, Nick researched and edited six editions of the UK, EMEA, and APAC guides — as well as five versions of the US coverage.

As an editor, he significantly grew his sections in both annual revenue and the number of participating firms.

Through hundreds of meetings with law firms, he observed that even the largest Magic Circle firms were often unaware of key ranking criteria.

This led him to believe there was a knowledge gap in the market and that he could be of significant value to firms as a directories consultant.

Why Use Us?

After departing in 2023, Nick became the first Legal 500 editor to enter this field in over five years, making him the top choice for the most up-to-date directories perspective.

We have unparalleled experience as former rankings decision reviewers. This expertise is an unrivalled position to create eye-catching and evidence-based arguments as to why your team deserves improved recognition.

Operating with a small team and without delegation to juniors, Nick offers an editor’s insight at cost-effective prices per submission. Our service is more flexible, responsive, and personalized than that of other legal directory advisors.

Our client base has rapidly grown, achieving a 100% satisfaction rate. Nick has personally reviewed thousands of submissions over the years, ensuring they meet the highest quality standards.

Our Approach

We ensure our clients adopt an evidence-based approach to their submissions. Many firms make broad claims about international work, blockbuster clients, T1 firm status, and being full-service, yet rarely elaborate on these points.

We leverage this trend to our clients’ advantage, making them stand out with compelling and impactful promotion arguments.

We conduct a forensic assessment of your submission, identifying the strongest arguments for promotion.

We perform market research on your peers to find positive comparisons regarding team size, service breadth, years of experience, and specialization.

We simplify the directory’s decision by providing rankings feedback that stands out, rather than getting lost in exhaustive submission details.

We focus on improving your work highlights, the main criterion for both The Legal 500 and Chambers. These highlights must be approachable and understandable to an external party while clearly conveying the complexity, challenges, and high profile of each matter.

We help firms showcase a broad range of work, including diverse matters, activity across various industries, and national/cross-border mandates.

We advise on which matters firms should include (or remove) to achieve the perfect balance.

Our mission is to ensure that firms present their strongest case when submitting to both The Legal 500 and Chambers and Partners.